A Rethink Outside and “Nature = Series” Webinar

Many of the issues we care most about are facing active pushback and defunding, as familiar messages may no longer land and resources are under increasing pressure. In this moment, how we talk about nature matters more than ever. Nature can be an effective entry point, offering a shared benefit that connects across sectors and helps build common ground. 

But what messages about nature actually resonate with the people we want to reach? How can narrative open doors with new partners and drive deeper investment in shared solutions? That’s what we set out to learn. 

Join Blue Sky Funders Forum and Resource Media for a behind-the-scenes look at our latest message-testing work through Rethink Outside. We’ll share how and why we tested different narratives, what resonated most with health and climate audiences, and why values-based framing matters when communicating across sectors.

You’ll also get a practical look at the tools, templates, and guiding questions behind the work, designed to help funders and nonprofit partners apply narrative insights in their own communications, funding strategies, and advocacy. This session is both an introduction to narrative change and an invitation to use it, grounded in real-world testing and built to be shared.

We hope you’ll leave with:

• A clearer understanding of what narrative change is and why it matters
• Key takeaways from message testing with health and climate audiences
• A high-level look at how message testing works in practice and how to try it yourself

This webinar is open to all! Save your spot now.